B2B Market Analysis Resources

TAM, SAM, SOM, and market share are ways to break down and understand a company’s revenue opportunity for a product or service. This framework helps companies identify their market opportunity.

The Scalepath 4C TAM Framework™ helps B2B companies define and capitalize on their TAM by exploring four aspects of the market: Customer Potential, Customer Value, Capabilities and Constraints.

Here's how to use market data to build fair and equal sales territories without the the time, expense, or bias of a manual process.